Recent research has shown that only a third of women aged 50-74 consider their age when shopping for clothes – a figure that stacks up when we consider the number of glamorous older women who have been given prominent modelling contracts for major high street retailers in recent years. This surge in 50+ role models means that older women are now investing in trendier pieces, and steering clear of the dowdy clothes that were previously the staple of the mature women.
Here are some of the women we have to thank for blazing a trail for 50+ style and glamour:
The former Mrs Jagger still looks amazing, and proves that glamour is often as simple as a slick of red lipstick. Her style is simple and chic, and includes black suits and tailored jackets.
Dame Helen has been flying the flag for over-50’s style for many years, and still looks fantastic, as some of her recent bikini shots revealed. She nails red carpet glamour by refusing to shy away from showing off her assets, without being inappropriate. She looks great in evening maxi dresses with classic accessories.
The editor of US Vogue, Anna Wintour always looks stylish and perfectly turned out. She favours tailored clothes with sharp lines, like pencil skirts, but is also known for her huge fur coats, shades and trademark blunt bob. She is living proof that style, glamour and success are more potent than ever after 50.
In her role in Sex and the City, Kim was always the sexy one – and she’s just as glamorous in real life. She pulls off the sexy look brilliantly, with low plunging necklines and fitted dresses.
Diane is known for her stylish and effortlessly cool take on menswear, and she still looks as fabulous as ever. She wears hats and masculine tailoring, pulling it all together with a great pair of heels.
With her M&S campaigns, Twiggy has bounced back into the spotlight as a stylish 50+ lady. She’s been credited with helping older women feel that they can still wear fashionable clothes, and look fantastic in the process.