Are Fashion Customers smart enough?


I always wonder why most customers buy so much stuff with low cost even if they have money. I think that buying things fast at low cost is a great situation. When you are young and able to find out your style then, I understand the purpose of buying low-priced attires. But why this express fashion is so popular even with the grown-up customer?
Most people really do not care about the worth and how long it will last, because you can buy another cheapproduct next year. People these days aren’t easily fulfilled. When they buy something…two months later they want another new model. So buying stuffs cheap makes it easier for people to say: ” I can just buy a new one because it was only $….!
Just because we have many options, it doesn’t mean we have to take them all. We live in the age where you can buy whatever thing at any price. That’s why this is all baffling! We need to know why that $60 coat is $60. You, as a customer should examine this or you can buy and see what happens. Whatever you do, look back and see if you could have done enhanced. People use shopping as a pass through filter, and retailers take benefit of that.
So how do we educated fashion consumers? Who educates fashion consumers? Definitely not companies who depend on revenue and more and more sales. What/who/how then? The greater part of people seems not to even worry about the environment and the costs to over-production and over-consumption. So why would they care about durability of a coat if they don’t care about the very atmosphere they breathe?
It is indeed a social problem. Look at how the world is today. Everything has to go quick; no one wants to wait for something. And in the fashion world, trends change often. There is a certain stress to always look good and to always be the latest trends. Brands provide that. They know that always people will buy their “cheaper” stuffs because it’s trendy.

What do you think?

Does a brand have to be sexy, stylish and youthful to be unique or relevant?

Fashion brands talk
Looking through the majority of the collections this season, it seems like many designers are making sure their attires are youthful, cool and sexy. Are these elements required for a brand to be relevant? It really bothers me because I am starting to feel fashion may have lost it. What happened to elegance and power dressing? Clothes should make a woman to feel empowered and not an object of sexuality and lust?

Why is “cool” so hyped? Why do clothes have to be young and sexy to be smiled upon?

I think too much focus on the red carpet and celeb styleand not enough focus on real womenand real life cause this. And that the looks girls and young women favor are awful and elegance is the furthest trait from their goals. But, when you’re young, you’re very much influenced by what you see in the media, and sadly, there aren’t any elegant young ladies as inspirations for these girls.

Few also think the sense of youth and sexiness will always be a dominating feeling in high fashion. It’s just easier to market. It’s much easier to style a young girl to look older, more mature, even matronly and still look acceptable than to style an older model to look like she’s sixteen. And older women and men know this.

I keep in mind wanting to be elegant when I was young.  There are a number of famous examples of elegant young women, but in general I think it’s difficult to be both quite young and elegant. I find elegance to be one of the rewards of age.

I’m all for being young at heart, but let’s be real.….!

Kellie Pickler No Longer Close Pals with Taylor.

Although the American Idol finalist turned country darling, 23, once told me she and Taylor were like sisters, they’re now barely acquaintances – even though the duo have been on the road touring together for a whole year.

“We both are even busier this year than last year,” Kellie admits during the Dressed To Kilt fashion show to benefit Friends of Scotland held Monday in NYC. “You really see each other backstage passing to go onto the stage, and that’s about it.”

“You look so pretty!” cries Kellie Pickler to Julianne Hough, as Taylor Swift bounces in with both serious and silly birthday gifts for Pickler (Jo Malone perfume—and pepper spray: “I don’t have many friends, so I need to protect the ones I have!” exclaims Swift). Soon after, flowers arrive for Swift with a note from an admirer. “Ooh,” Pickler and Hough tease. Swift, who’s been quietly seeing Joe Jonas of the Jonas Brothers, blushes, and the three laugh.

Fashion Talks – FRANCA SOZZANI telling a story

FRANCA SOZZANI was telling a story over dinner at Donatella Versace’s palazzo on the Via Gesù. It was a parable, really, based on an anecdote about a party that the actress Silvana Mangano once planned for her daughter when she turned 18.

Before the party a friend pulled aside Mangano, a famous beauty, and gave her some maternal advice. It would be the daughter’s big day, she told the actress. Don’t spoil it. Wear something simple. Stay in the background. Permit her to shine.

Mangano apparently took this in and then, on the evening of the party, appeared at the head of the stairs radiant in a full-length dress, with a deep décolletage, diamonds and even evening gloves. Suddenly the mother become glamorous monster was the only woman in the room. The daughter never really had a chance.

As Ms. Sozzani, the editor of Italian Vogue, related the tale, Mangano’s friend furiously grabbed the actress and demanded an explanation for the stunt.

Mangano looked at her coolly. “It’s for her own good,” she told her. “She has to learn how to fight.”

Ms. Sozzani’s point was that these are fighting times. The business of fashion is not only among the most important to the economy of this city and country, but is also deeply enmeshed in Italians’ cultural DNA. Can anybody predict when the global recession will end, she asked. Will it be the third quarter of this year, or 2010 or ever? Will things go back to the way they were, as everyone seems to be asking lately?

“No one knows,” Ms. Sozzani said. “But this is not the time to be weak.”

Flicking her jeweled lighter, and putting the flame to a Marlboro Light, Ms. Versace nodded her assent. As someone whose life script reads like the work of a fevered Greek dramatist, she is no stranger to tough times. “People say it will never go back to the way it was,” she said, meaning to the days of unbridled consumption — the 1980s, the 1990s, the early years of the 21st century.

“I don’t believe it,” added Ms. Versace, whose own unabashedly high standard of living was reputedly an element in the recent corporate dust-up that resulted in the ouster and replacement of her company’s chief executive. “They’re going to forget. They are going to want to enjoy their lives and spend again.”

Questionable and hopeful this assertion may be. And yet it has been commonly heard throughout the week in Milan. Even though the ranks of the international press and buyers in town for the twice-yearly men’s wear shows have thinned dramatically; even though American retailers are frankly skeptical of the effects the United States president’s economic stimulus package are likely to have on consumer habits; and even though stores in this city are generally so empty that the salesclerks are running out of ways to kill time, people remain optimistic.

Maybe it is an Italian thing, an inherited sense of the long view. Maybe it is delusional. Maybe it is both.

“Italians especially will always want fashion,” Riccardo Tisci, the Givenchy designer, said over a dinner of poached fish and cold white wine. It was served in a room where candlelight flickered on the faces of Ms. Versace’s assorted friends and colleagues and the busts of Roman ancients scattered atop gilded consoles.

“Even in the small cities,” Mr. Tisci added, “people will save their money to have, maybe not a big piece, but a small wallet from a designer. They will really think a lot and care a lot about the way they look.”

A week before his own presentation in Paris, Mr. Tisci had flown into Milan for the day to catch his first Versace show and to demonstrate his support for a designer he compared to “the flag of Italy.”

The clichéd Italian fondness for public show of one sort or another — for una bella figura — may get a little overplayed. Still, like most clichés, this one is rooted in something immutable and true. Ms. Sozzani’s fighting spirit and Ms. Versace’s optimism and Mr. Tisci’s confidence that human nature can trump transient inconvenient annoyances like a global credit crisis can in some ways be embodied by the national tendency to put a good face on things and encapsulated by a popular Alcoholics Anonymous slogan: fake it until you make it.

It is no secret that Donatella Versace has had problems with substance abuse, yet she has been drug-free for some time now, and drinks only ice water with dinner and does not — as so many people in this town do — dart for the bathroom every five minutes to “freshen up.”

So, when she suggests that fashion is certain to pull out of the slump it is in, and that the puritanical shame being shoveled out by the analyst Cassandras opposes something basic and pleasure-loving in human nature, a listener is inclined to respect her perspective on the business and the sobriety of her view.

See previous Fashion Diaries from Milan: Vintage Delirium| A Confession About the ‘D’ Word at Cavalli

Reference : http://www.nytimes.com/

Fashion Talk – Lauren Conrad A Fashion Insider – Novelist

Lauren Conrad, famous for being on reality television, recently told Access Hollywood that she is more interested in fashion than she is in having a voluptuous figure. Conrad, 23, told Access Hollywood, “I prefer a flatter-chested look. That’s just kind of me. I think it’s more of a fashion look. If you look at a lot of high-fashion models and things like that, they’re always you know, a little flatter. I like the way clothes fit better.”

She doesn’t, however, rule out the possibility of some minimally invasive facial editing as she gets older. At a recent release party for her novel L.A. Candy, she said, referring to Botox, “I’m 23, I think I’m good for a little bit. I don’t know, maybe later on.”

When it comes to her novel, Conrad says the plot is anything but reality, telling MTV News “I didn’t take anything specifically that happened to me. The only thing that I did was … it was a way to show not necessarily me, but just the other side of being on a show like ours.”

The novel’s main character is a girl, Jane Roberts, who moves to Hollywood and gets her own reality show called L.A. Candy. Eventually she works at an “events” company and chronicles the drama of her personal and professional lives.

Reference : http://www.theinsider.com/